Since the beginning of the Abergavenny Food Festival over a decade ago the unveiling of the annual Market Hall decorations has been an eagerly awaited event.
Designed and led by Abergavenny-based artist Bettina Reeves, the work is undertaken by volunteers every year who gather at the Arts Alive Wales Crickhowell studio for the weeks leading up to the September weekend to construct, model, sew, paint and sculpt. Over 50 individuals contribute their time and skill.
The decorations do of course provide a wonderful back-drop to the Festival, but also have a brilliant year-round role. They are loved by local residents, shoppers and tourists and help promote Abergavenny as a distinctive and creative place to live in and visit. But if they are to continue to enthrall then additional sources of income are needed to help support their creation going forward. The Food Festival team, Arts Alive Wales and Monmouthshire County Council Rural Programmes and Tourism teams have been working together to keep this valuable community asset alive.
To that end a fund-raising calendar has been put together with visuals that celebrate the last ten years of decorations in Abergavenny’s Market Hall.
The Calendars are on sale across the town including the Library, Homes of Elegance, Cooks Galley, The Wool Croft, Powells Floral Occasions, the Auberge, St Mary’s Bakery, Miserable Cow Café, The King’s Head, Jaybee Soft Furnishings, Emmeline’s and Extons.
They will also be available at the Christmas Fair of Food & Drink on Sunday 8 December. They cost £7.00 each (2 for £12, 3 for £15) and will make ideal Christmas gifts or stocking-fillers.
All proceeds made from this calendar will be given to the charity Arts Alive, (charity number 1011599) and be ring-fenced towards the creation of next year’s installation. The Food Festival will also contribute the proceeds of their recent Ebay auction of the 2012 Hares and Game Birds.